Specification
| Logo Application Methods | Embossed/debossed waistband, silicon printing, woven jacquard, heat transfer, screen print, debossed patch |
| Waistband Collections | Embossed & debossed, geometry, girl style, heather grey, printing, recycled, silicon printing, super stretchable |
| Label Options | Custom woven label, heat transfer label (tag-free), screen print inner label |
| Hang Tag Options | Custom shape, full-color print, recycled stock, kraft, spot UV, embossed |
| Packaging Print | Custom polybag print, retail box print, flat fold box, multi-pack sleeve |
| Compatible Product Types | All women's underwear styles: briefs, seamless, boxer briefs, period panties, bras, loungewear |
| Artwork Formats Accepted | AI, EPS, PDF (vector preferred); high-resolution PNG accepted for review |
| Color Matching | Pantone TPX / TPG; fabric and label color matched to buyer's spec |
| Certification | Oeko-Tex 100 on all fabric constructions; OCS available for eligible materials |
| MOQ | 300 pcs per style/color (cut-and-sew); 500 pcs for seamless styles |
| Sampling Lead Time | 7–15 business days depending on branding complexity |
| Bulk Lead Time | 30–50 days after sample and branding approval |
Application
- New brand launches — founders and brand developers building a women's underwear label from scratch use custom logo services to establish a distinctive visual identity across their first product range.
- Rebranding and brand refresh programs — established buyers updating their label's visual identity require consistent logo application across all existing product types within a defined timeline.
- E-commerce DTC brands — unboxing experience and packaging quality are directly tied to consumer review sentiment for DTC brands; custom logo packaging and hang tags are a standard investment.
- Retail chain private label programs — department stores and fashion retailers require consistent, retail-ready branding across all SKUs in a private label range, including correct label content for each target market.
- Gift and lifestyle product brands — custom logo underwear is a growing category in curated gift sets and lifestyle brand extensions where branded packaging quality is as important as the product itself.
- Corporate and promotional programs — branded women's underwear for corporate gifting, promotional programs, or team supply requires clean, consistent logo application across multiple styles and sizes.
Advantage
- Eight waistband collections in-house — Tianhong's own waistband collection range covers the full spectrum from clean embossed branding to bold silicon print and patterned geometry styles, enabling meaningful design differentiation without sourcing external trims.
- Multiple logo placement options per product — buyers can combine methods across a single style: for example, silicon-print waistband logo, heat transfer inner label, and custom polybag print — creating a layered brand experience at each consumer touch point.
- Integrated branding into production — waistband branding and labeling are incorporated during the production process rather than applied post-production, ensuring durability and positioning consistency across bulk output.
- Pantone color matching across fabric and trim — logo colors on waistband, label, and packaging can all be matched to the same Pantone reference, ensuring brand color consistency across the full product.
- Sustainable packaging options available — recycled and biodegradable packaging materials are available for brands whose custom logo packaging needs to align with their overall sustainability positioning.
- NDA-protected design process — all custom logo and brand design details are handled under confidentiality agreement on request, protecting proprietary branding assets throughout the development and production process.
- Applicable across the full product range — custom logo services cover every women's underwear category we produce, allowing buyers to maintain consistent branding across briefs, seamless styles, bras, period panties, and loungewear within a single supplier relationship.
